In the modern age, customers have access to a vast array of information, any time, any place. Thanks to the Internet and global development during the last two decades, most people on the globe are able to access the information via digital devices like computers, tablets or mobiles. This makes the internet an extremely powerful platform. What business owners should always remember is that everyone can influence the image of their brand and overall business via the web and Social Media. You can be sure that how people speak about your brand across the social channels is more believable than anything you could write on your own behalf.

Content is also important, what your brand publishes and distributes across the digital solar system will make or break you as a brand. Rebecca Lieb states “Content is the atomic particle of all digital marketing” but Jonathan Perelman more importantly said “Content is king, but distribution is Queen and she wears the pants”

The Biggest mistake people can make is underestimate the power and influence digital marketing and social media now has within the world of e-commerce and business. Engagement on social channels is what aids the development of your brands credibility and trust online so strive to improve each month! Year on Year, the online field is becoming increasingly competitive, with more and more firms investing large sums of capital into SEO, Google AdWord’s and Social media, this means YOU CANNOT afford to be invisible in such thriving digital marketplace.

Digital marketing plays a valuable role in shaping consumer behaviour and purchase decisions everyday, without it, you are brand that has already failed to understand what it takes to succeed.

“The man who stops advertising to save money is the man who stops the clock to save time”

“We don’t have a choice on whether we do social media, the question is how well we do it”

– Erik Qualman